At Friday knock offs, there’s nothing as Australian as dropping in a few cold ones – and now, thanks to VB, you can enjoy the moment… every day of the week.
That’s right, Victoria Bitter, is releasing its very own scent – and let’s be honest, at this point in time, 2020 can not get any weirder.
The famous beer maker says Thirst is the right fragrance for hard-working Aussies in what is probably the most australian product launch this year.
Victoria Bitter Ambassador Harley Breen drives a Mustang down a dirt road in a sleeveless flannelet top, with a moustache that would make David Boon proud, until he pulls over and inexplicably starts digging a hole.
Yet Breen sprays himself with the new scent, rather than popping open an ice-cold grenade as we are all used to seeing.
And before you ask, yes, the style is in the stubby shape of a VB.
“Thirst is a scent that every man can get around,” Breen says.
“It will make you wanna sniff your mate after a full day on the tools.”