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Coon Cheese to Change Brand Name Amidst Claims of Racial Connotations

Aussie Spirit by Aussie Spirit
July 24, 2020
in NEWS
2 min read
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Coon Cheese to Change Brand Name Amidst Claims of Racial Connotations
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The famous dairy brand of Australia, Coon Cheese, is going to be renamed amid allegations that it’s racist.

The move comes as Aboriginal Australians have protested.

The business said in a statement that it aims to eradicate prejudice in all its forms and stated that it is now working to create a new brand, “compatible with current perceptions and perspectives.”

The cheese was named after its founder Edward William Coon, of America.

“At Saputo, one of our basic principles as an organisation is to treat people with respect and without discrimination and we will not condone behaviour that goes against this,” a statement read.
“As such, we performed a careful and diligent review of a sensitive situation involving one of our brands.
“We wanted to ensure we listened to all the concerns surrounding the Coon brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to.
“After thorough consideration, Saputo has decided to retire the Coon brand name.
“We are working to develop a new brand name that will honour the brand-affinity felt by our valued consumers while aligning with current attitudes and perspectives.
“We believe we all share in the responsibility to eliminate racism in all its forms and we feel this is an important step we must take to uphold this commitment.”

The move comes after Indigenous leader Stephen Hagan lobbied for more than two decades.

The firm was originally owned by Australians, and the cheese is said to be named after American Edward William Coon.

Mr Coon patented Philadelphia cheese making process.

Historically, “Coon” was used as a racial slur against people with dark skin, particularly the African-American, Australian Aboriginal, or Pacific Island heritage.

The change in brand comes after the confectionery giant Nestle revealed it would rename their products to Chicos and Redskins.

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