The famous dairy brand of Australia, Coon Cheese, is going to be renamed amid allegations that it’s racist.
The move comes as Aboriginal Australians have protested.
The business said in a statement that it aims to eradicate prejudice in all its forms and stated that it is now working to create a new brand, “compatible with current perceptions and perspectives.”
The cheese was named after its founder Edward William Coon, of America.
The move comes after Indigenous leader Stephen Hagan lobbied for more than two decades.
The firm was originally owned by Australians, and the cheese is said to be named after American Edward William Coon.
Mr Coon patented Philadelphia cheese making process.
Historically, “Coon” was used as a racial slur against people with dark skin, particularly the African-American, Australian Aboriginal, or Pacific Island heritage.
The change in brand comes after the confectionery giant Nestle revealed it would rename their products to Chicos and Redskins.